Annual Campaign

A large-scale influencer marketing campaign executed across Facebook, Instagram and TikTok to maximise brand awareness, audience engagement and digital reach for Almarai — built on authentic, influencer-driven storytelling across lifestyle, motherhood, comedy and chef creators.

Concepts included recipe-sharing challenges tied to personal memories, factory visits showcasing new packaging and production quality, humorous competitor roasts promoting Beyti Juice, back-to-school recipe integrations for imported products, and subtle lifestyle content organically featuring Almarai Cheese without direct branding.

The campaigns also highlighted innovation and sustainability through influencer-led factory experiences and awareness around recyclable packaging, in collaboration with Tetra Pak.