Dorg El Talaga Case Study

We partnered with Ramy Soliman to create the viral “Dorg El Talaga” content series, built around the refrigerator’s freshness drawer. The concept featured Ramy preparing various sweet and savoury recipes, then placing them in the fridge drawer before returning to enjoy them immediately.

Starting with a tiramisu recipe and expanding into multiple food categories, the series organically highlighted the product’s functionality in an entertaining and relatable way.

One video surpassed 70 million views, making it one of Beko’s most successful digital activations — recognised as a Best Marketing Practice by Beko Global and later shared across multiple international markets.